What is language localization, and why is LANGUAGE LOCALIZATION so important in the world today?
-Localization refers to the process of adapting an offering for an audience in a certain geographical region or market.
– It is actually the process of adapting the product/service in the language suited to the particular culture and geographical location/market. It doesn’t just mean to translate from one language to the other.
-Mostly, it is related to the cultural adaptation and translation of software, video games, websites, and technical communication, as well as audio/voiceover, video, writing system, script or other multimedia content, etc.
-Localization is the process of adapting a piece of content’s full meaning for a new region, including translation, associated imagery, and cultural elements that influence how your content will be perceived.